Omnicom Media Group Partners with Walmart Connect

Jun 28, 2022 By MarketDepth

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Omnicom Group Inc. (NYSE: OMC) media services division Omnicom Media Group has partnered with Walmart Connect.  Making the announcement at the Cannes Lions Festival of Creativity, Walmart Executive Vice President and Chief Revenue Officer Seth Dallaire said, “As marketers prepare for the deprecation of third-party cookies, we’re building a platform and ecosystem that leverages the scale of Walmart’s first-party data and strong customer relationships to help them deliver strong ROI in an increasingly fragmented environment. Our partnership with Omnicom illustrates Walmart Connect’s focus on driving growth, improving product capabilities and educating the industry on the role retail media platforms have in delivering measurable solutions that connect clients with omnichannel shoppers.” Encompassing pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership delivers a broad spectrum of strategic and commercial benefits to Omnicom clients. Most significantly, the agreement enables cross-screen planning against Walmart audiences in Omni – Omnicom’s open operating system which orchestrates better outcomes for clients across the entire consumer purchasing journey – allowing Omnicom’s agencies to deliver connected experiences across media and commerce platforms with-in owned, earned, and paid environments.

“Landing the first holding company partnership with Walmart Connect marks another differentiator in Omnicom’s connected commerce offer,” says , “while also demonstrating the unique opportunity for data interoperability that the Omni platform offers retailers.”

Omnicom eCommerce CEO Frank Kochenash