Mobiquity Technologies Expands Services on its MobiExchange SaaS Platform
Dec 23, 2021 By MarketDepth
Mobiquity Technologies, Inc. (NASDAQ: MOBQ), a provider of next-generation advertising reported Thursday new service offerings for MobiExchange, the Company’s SaaS platform for digital advertising and data services. MobiExchange is a SaaS platform for digital advertising and data services, specifically designed for non-technical personnel to assist them in reaching their target audiences.
Maximizing Actionable Data
MobiExchange allows advertisers to turn their offline data in actionable data within minutes and does it without incurring the burden of an expensive in-house tech team.
Mobiquity Technologies, Inc., together with its subsidiaries, operates as a marketing and advertising technology and data intelligence company in the United States. It develops advertising and marketing technology focuses on the creation, automation, and maintenance of an advertising technology operating system (ATOS). The company’s ATOS platform creates an automated marketplace of advertisers and publishers on digital media outlets to host online auctions to facilitate the sale of digital advertising targeted at users engaged on their connected TV, computer, or mobile devices.
“BWSG embraces technology to help campaigns and businesses tell their story to the right audience. Mobiquity’s platform has given us the ability to micro-target custom audiences with ease and has increased our ad placement efficiency by aggregating OTT, CTV, and digital web placements all inside one platform.”Glenn Davis, Managing Partner, BW Strategy Group (“BWSG”)
MobiExchange has recently added political audiences to its already existing consumer and automotive audiences, which means political advertisers can now onboard their offline data to MobiExchange and create targetable audiences and look-a-like audiences to be used with their programmatic media buying campaigns. These targetable audiences can then be instantly used directly on the Company’s Advangelists Platform or can be exported and used on a variety of 3rd party platforms, creating a true one-stop seamless service.
“We have worked closely with a number of clients that utilize our solutions to help political campaigns better target their voters. With the recent addition of political audiences to our MobiExchange capabilities, we look forward to engage with more agencies like BWSG that are seeking better tools to help campaigns micro-target voter groups with the right message.”Dean Julia, CEO of Mobiquity Technologies