Microsoft and Mastercard Launch Next-Generation Identity Technology
Apr 25, 2022 By MarketDepth
Microsoft Corporation (NASDAQ: MSFT) and Mastercard announced the launch of an enhanced identity solution to improve the online shopping experience and confront digital fraud in a new partnership. A frictionless shopping experience is imperative as retailers are shifting from window shopping and price comparison visits to confirmed sales. Mastercard has addressed these needs by enhancing its Digital Transaction Insights solution with a next generation authentication and real time intelligence capabilities. “Shopping online should be simple, quick and secure. But that isn’t always the case. We’re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.”
“Shopping online should be simple, quick and secure. But that isn’t always the case. We’re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.” Charles Lamanna, corporate vice president of Business Applications and Platforms at Microsoft, said, “We are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.”
Ajay Bhalla, president, Cyber and Intelligence at Mastercard.
