Marin Software Announces TikTok Integration

Feb 17, 2022 By MarketDepth

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Tiktok cell phone

Marin Software (NASDAQ: MRIN) announced today the ability to optimize TikTok ad campaigns through its flagship MarinOne platform.

Up 19%

Shares of Marin Software (NASDAQ: MRIN) opened 19% higher than the previous close following the announcement.

AI Bidding

MarinOne brings industry-leading optimization tools and AI bidding with flexible reporting to one self-service platform, helping advertisers maximize the reach and impact of their TikTok marketing investment.

“TikTok has transformed the way brands interact with audiences with engaging and interactive content and provides advertisers a full-funnel marketing experience from brand awareness to native in-feed engagement and even the opportunity to start cultural trends. We are excited to integrate our advanced reporting and automated bidding to help advertisers drive growth on this unique marketing channel.”

Chris Lien, Marin’s Chairman and CEO

Advertisers will now be able to optimize their TikTok campaigns alongside other paid social campaigns and paid search, e-commerce, display, and app campaigns to help generate further demand. Additionally, “the integration with TikTok’s Ad Manager gives advertisers better insights and improves the performance of their TikTok campaigns through machine learning and automation,” according to the company’s press release.