Genius Brands Signs 20 Year Deal with Marvel Studios to License Stan Lee for Use in Future Films, Television and Disney Theme Parks
May 18, 2022 By MarketDepth
Genius Brands International (NASDAQ: GNUS) “Genius Brands”, “Stan Lee Universe, LLC” has licensed Stan Lee for use in future feature films, television productions and Disney theme parks and experiences.
“We are proud to be the stewards of the incredibly valuable rights to Stan Lee’s name, likeness, merchandise, and intellectual property brand. There is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan’s birthday, December 28, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel.”
Andy Heyward, Chairman & CEO of Genius Brands
Marvel Studios has acquired the rights to use Stan Lee’s name, voice, likeness and signature in movies and television projects, images, existing footage and existing audio recording featuring Stan. “As Stan’s longtime business partner and friend, I’m looking forward to commemorating his work in this new way,” said Gill Champion, President of POW! Entertainment. “Building a connection with his fans is important to us and it’s a privilege to get to do that on his behalf.”
