Beyond Meat Expanding Distribution of Meatless Chicken Tenders to 8,000 New Grocery Stores
Apr 12, 2022 By MarketDepth
Beyond Meat (NASDAQ: BYND) is amplifying the distribution of its meatless chicken tenders to 8,000 new grocery stores, pharmacies and big-box retailers. Consumers will be able to purchase the Beyond Chicken Tenders at exclusive Albertsons, Sprouts, Whole Foods Market and CVS stores nationwide. Furthermore, all Kroger’s will also carry the item by the end of April.
“From a selling standpoint, wherever our customers have interest in carrying our product, we want it to be available so our consumers can ultimately shop there as well.”Beyond Meat, Chief Growth Officer Deanna Jurgens said in an interview
The Beyond Chicken Tenders are made from plant-based ingredients and have 50% less saturated fat than the leading traditional chicken nugget brands. Additionally, the plant-based tenders contain no antibiotics, hormones or cholesterol. The protein in the Beyond Chicken Tenders comes from the faba bean, an ideal ingredient that replicates the taste and texture of the original chicken tenders.
“Building on the positive momentum of our recent chicken launches, we’re excited to significantly expand the availability of our Beyond Chicken Tenders by showing up in more places for our consumers – from their favorite supermarket or drugstore, to large warehouse clubs – making delicious, nutritious and sustainable plant-based meat more accessible than ever before.”Beyond Meat, Chief Growth Officer Deanna Jurgens