{"id":19240,"date":"2022-04-25T07:36:06","date_gmt":"2022-04-25T14:36:06","guid":{"rendered":"https:\/\/marketdepth.com\/?p=19240"},"modified":"2022-04-25T07:36:11","modified_gmt":"2022-04-25T14:36:11","slug":"microsoft-and-mastercard-launch-next-generation-identity-technology","status":"publish","type":"post","link":"https:\/\/marketdepth.com\/microsoft-and-mastercard-launch-next-generation-identity-technology\/","title":{"rendered":"Microsoft and Mastercard Launch Next-Generation Identity Technology"},"content":{"rendered":"\n

Microsoft Corporation (NASDAQ: MSFT) and Mastercard announced<\/a> the launch of an enhanced identity solution to improve the online shopping experience and confront digital fraud in a new partnership.\u00a0 A frictionless shopping experience is imperative as retailers are shifting from window shopping and price comparison visits to confirmed sales.\u00a0 Mastercard has addressed these needs by enhancing its Digital Transaction Insights solution with a next generation authentication and real time intelligence capabilities.\u00a0 \u201cShopping online should be simple, quick and secure. But that isn\u2019t always the case. We\u2019re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.\u201d<\/p>\n\n\n\n

\u201cShopping online should be simple, quick and secure. But that isn\u2019t always the case. We\u2019re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.\u201d Charles Lamanna, corporate vice president of Business Applications and Platforms at Microsoft, said, \u201cWe are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users. This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.\u201d<\/p>Ajay Bhalla, president, Cyber and Intelligence at Mastercard.<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Microsoft Corporation (NASDAQ: MSFT) and Mastercard announced the launch of an enhanced identity solution to improve the online shopping experience and confront digital fraud in a new partnership.\u00a0 A frictionless shopping experience is imperative as retailers are shifting from window shopping and price comparison visits to confirmed sales.\u00a0 Mastercard has addressed these needs by enhancing… View Article<\/a>","protected":false},"author":3,"featured_media":18456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":0,"footnotes":""},"categories":[31,17,7,16],"tags":[],"acf":[],"yoast_head":"\nMicrosoft and Mastercard Launch Next-Generation Identity Technology - MarketDepth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketdepth.com\/microsoft-and-mastercard-launch-next-generation-identity-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft and Mastercard Launch Next-Generation Identity Technology - MarketDepth\" \/>\n<meta property=\"og:description\" content=\"Microsoft Corporation (NASDAQ: MSFT) and Mastercard announced the launch of an enhanced identity solution to improve the online shopping experience and confront digital fraud in a new partnership.\u00a0 A frictionless shopping experience is imperative as retailers are shifting from window shopping and price comparison visits to confirmed sales.\u00a0 Mastercard has addressed these needs by enhancing... 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