SmileDirectClub Shares Spike After Partnership with Jonathan Van Ness, Tunde Oyeneyin and Arielle Vandenberg

Jan 14, 2022 By MarketDepth

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Stock Jumps

SmileDirectClub, Inc. (NASDAQ: SDC) stock jumpred more than 20% Friday, after the oral care company announced the creation of a new Confidence Council in partnership with Ambassadors Jonathan Van Ness, Tunde Oyeneyin and Arielle Vandenberg. Through their experiences with ‘Queer Eye,’ Peloton and ‘Love Island,’ these individuals understand the vital role that confidence can play in transforming your life, body and relationships.

Smiles Provide Boost in Confidence

According to a recent survey by OnePulse, 93% of individuals surveyed agree that a straight and healthy smile increases self-confidence. Additionally, 94% believe that increased self-confidence improves overall mood, happiness and the likelihood to make other positive life changes.*

“When selecting partners for this initiative, it was clear that Jonathan, Tunde and Arielle all deeply believe in the power of confidence and positivity to uplift themselves and their communities. We’re excited to share the experiences and stories of our Confidence Council Ambassadors, all of whom believe in the importance of confidence and the transformational power of a smile.”

John Sheldon, Chief Marketing Officer at SmileDirectClub

Through its Confidence Council, SmileDirectClub hopes to raise awareness of its mission to democratize access to care and the importance of helping more people realize the life-changing potential of their smiles. Since launching in 2014, SmileDirectClub has helped over 1.5 million customers around the world achieve a new smile, furthering its goal of enabling access to a smile each and every person loves, by making it accessible, affordable and convenient for everyone.

* Source: OnePulse Survey, n=300 US Consumers, 16+ years old with representative market mix of gender, ethnicity, age group, HH income, and geographic location