Qualcomm Technologies and Ferrari Announce Partnership

Feb 8, 2022 By MarketDepth

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Qualcomm Incorporated (NASDAQ: QCOM) wholly-owned subsidiary Qualcomm Technologies, Inc. and Ferrari N.V. have reported a strategic collaboration that is focused on accelerating the digital transformation of Ferrari.  Qualcomm Technologies will serve as the company’s systems solutions provider for its Ferrari road cars, including a Premium Partner for the Scuderia Ferrari Formula1 team and Ferrari eSports team.  Under the strategic collaboration, the companies will utilize the Snapdragon Digital Chassis to bring the latest automotive tech advancements to Ferrari road cars.  The Snapdragon Digital Chassis has open and scalable cloud-connected platforms that are required for next-generation vehicles that include telematics and connectivity, the digital cockpit, including ADAS functions and utilizes a unified architecture to deliver enhanced safety and immersive digital experiences that are updateable through lifetime of the vehicles.  

“We believe innovation requires market leaders working together. Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation ultimately enhance product excellence.”

Benedetto Vigna, CEO of Ferrari

“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” said Cristiano Amon. “We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”