OLAY and Pantene Launch Product Innovation at Walmart

Apr 20, 2022 By MarketDepth

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Red hair girl with Pantene

OLAY North American and Pantene North America have collaborated with Walmart Inc. (NYSE: WMT) to launch new Boosters for skin and hair to meet consumer demand as it evolves in personal care needs.  OLAY and Pantene, through testing have discovered that consumers desire unique beauty solutions based on individual needs.  Simple formulas with ingredients that are in demand, the OLAY and Pantene Boosters are crafted with no mineral oil, no fragrance and no parabens.  

“As an iconic brand within the beauty industry, it is our responsibility to continue to innovate and offer new beauty solutions to meet the changing needs of our consumers. We are excited to bring this consumer-inspired product to market at Walmart. It allows consumer customization and personalization at a level never before achieved for the brand.”

Stephanie Headley, Senior Vice President of OLAY

“Walmart Beauty customers are always seeking innovative products that deliver personalization and value, and this game-changing new offering from OLAY and Pantene delivers across the board,” said Creighton Kiper, Merchandising Vice President – Walmart Beauty. “It is critical we continue to collaborate with our supplier partners to offer customer solutions at the speed of industry trends.”