Kraft Macaroni and Cheese to Change its Name and Iconic Blue Box to Introduce Kraft Mac & Cheese
Jun 22, 2022 By MarketDepth
Kraft Heinz Company (NASDAQ: KHC) is revealing a new brand identity that includes an updated logo, noodle smile and new name that redefines KraftMac & Cheese as comfort food for all. Kraft Mac & Cheese has been America’s original and favorite comfort food with over a million boxes sold every day and have played an iconic role in every stage of people’s lives. The new branding updates all aspects of its brand identity from name, the logo, brand colors, typography, photography, iconography and packaging. The new look will evolve the brand and products to embody what positive comfort looks like. These changes were inspired by comfort cravers, people that believe that comfort is crucial to feeling good and who love a helping of simple nourishment to warm their bellies.
The New Look Will be Available this Summer
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” said Victoria Lee, Kraft Mac & Cheese Brand Manager. “There is a familiar, crave-able, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.” The new look will appear across social channels and on the website this summer and packaging will start to hit shelves in August.