Expedia Group to Expand Loyalty Programs Throughout Travel Brands

Oct 4, 2021 By MarketDepth

Business Investing Lifestyle What's Hot


Expedia Group (NASDAQ: EXPE), an online travel shopping company, is set to merge and expand customer loyalty program offerings throughout its portfolio of brands. The move will allow customers to enjoy the industry’s best travel rewards. The Travel brands include Expedia, Hotels.com, Ortbitz, Travelocity and Vrbo. 

“Everything we do is in service to customers, creating travel products and features that are simple to use and even more rewarding for those who travel with us. We want our customers to get the most of their travel experiences, plain and simple. No one needs to do anything right now, but soon their current rewards will be even more valuable, as they will gain access to the world of Expedia Group through one consolidated, easy to use program.”

Jon Gieselman, President of Expedia Brands

American Airlines was the first to introduce a loyalty program in 1981. Nevertheless, contrary to airlines, consumers do not usually stick to one hotel chain or car rental company in order to accumulate points. Many people sign up with multiple companies and rack up a quantity of low points within several competing businesses.

145 Million Members

Expedia group will be including several competing brands to the program, with a total of 145 million loyalty program members in total.

“I have a stack of logins and loyalty cards, and soon it just won’t be necessary because I’m going to earn benefits whether I’m renting a car, booking a flight or reserving a hotel room.”

Jon Gieselman, President of Expedia Brands

An exact launch date has not yet been disclosed, however a spokesperson revealed it is set to commence “within the coming year.”