Dodge Revives ‘Fratzog’ Logo For Upcoming Electric Vehicles
Aug 27, 2021 By MarketDepth
Dodge (NYSE: STLA) is set to bring back a veteran logo named “Fratzog” for its looming electric vehicles, according to CEO Tim Kuniskis.
The throwback logo was originally used by the automaker from 1962 to 1976. It’s design features a split deltoid consisting of three arrowhead shapes that create a three-pointed star. The modern version is three-dimensional and will contain LED lighting.
“It looks very futuristic and electrified, and it’s our history, which is what we do.”CEO, Tim Kuniskis
“It damn near looks like something that Doc Brown would have done,” Kuniskis said, referring to the fictional inventor from “Back to the Future” during a recent drag racing event in suburban Detroit. “It looks very futuristic and electrified, and it’s our history, which is what we do.”
The logo was reintroduced last month on one of the company’s concept vehicles, to be previewed by its parent company Stellantis, during an “EV Day” for investors. Additionally, Dodge showcased the logo alongside its current red-striped trademark at the “Roadkill Night powered by Dodge” event, which typically brings in thousands of people every year.
Investing $35.3 Billion
Stellantis is prepared to invest approximately USD35.3 Billion in electric vehicles as well as supporting technology through 2025. According to Kuniskis, the Fratzog logo will be used on its electric vehicles as a way to differentiate them from other models. However, he did not specify if the logo would only be used on all-electric vehicles or hybrids as well.
“We don’t want them to look radically different because we want you all to be part of the same thing”CEO, Tim Kuniskis
“We don’t want them to look radically different because we want you all to be part of the same thing,” Kuniskis said, referring to Dodge’s so-called “Brotherhood of Muscle” ownership community. “So, we said, ‘OK,’ if you have electrification in your car, we don’t want you to be screaming, ’I have electrification.”