Coca-Cola Teams Up With Molson Coors Beverage to Introduce Spiked Drinks

Jan 25, 2022 By MarketDepth

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Coca-Cola (NYSE: KO) has teamed up with Molson Coors Beverage (NYSE: TAP) once more to introduce a new line of spiked drinks under the Simply brand. According to the two companies, Molson Coors will be the one to launch the Simply Spiked Lemonade variety pack during this summer. This venture comes after the first successful year of Topo Chico Hard Seltzer, the first collaboration between both companies.

“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola’s Topo Chico® Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink. Now, we have a huge opportunity to leverage the power of Simply® – a brand known for real juice and big flavor – to disrupt the full-flavor alcohol segment in a way that’s never been done before.”

Michelle St. Jacques, Molson Coors’ Chief Marketing Officer

Simply, Coca-Cola’s second-largest U.S. brand, is currently a USD1 Billion.

In 50% of American Households

A brand that is continuously growing. The brand is in 1 out of 2 American households and is known for its high-value juices.

“The Coca-Cola Company and Molson Coors have a thriving relationship in North America. The proof is in the success of Topo Chico Hard Seltzer’s national expansion and the introduction of Topo Chico Ranch Water Hard Seltzer. With this momentum, we are excited to expand our relationship with products inspired by another one of our most valuable brands: Simply®. We believe people will be excited to try this delicious beverage when it arrives on shelves later this year.”

Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit

Coca-Cola shares tumbled less than 1% during premarket trading, while Molson Moors Stock fell slightly more than 1%.