Blue Apron Unveils Access to New Customers with Meal Kits on Walmart.com
Jun 2, 2022 By MarketDepth
Blue Apron (NYSE: APRN) has launched a new offering on Walmart.com. Consumers may purchase a selection of meal kits without a subscription from classic items to family favorite recipes. Blue Apron is the first of its kind meal kit provider on the Walmart Marketplace platform that serves millions of monthly active shoppers. “Through our work with Walmart.com Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “We are offering Walmart.com’s customer base convenient and delicious meal options that feature a variety of unique and quality ingredients. This is just the beginning, and we look forward to expanding the offering throughout the year.”
Expanding to Push Sales
Blue Apron is expanding to drive customer growth, this includes through third party sales platforms that bring in new customers to Blue Apron. “We are thrilled to work with Blue Apron to offer an assortment of meal kits to Walmart customers,” said Sheetal Patel, GM of Food Consumables, Health & Wellness, Walmart U.S. Marketplace. “At Walmart, finding ways to help our customers live a little better each day is at the heart of everything we do. These fantastic meal solutions will make it easier and faster for busy families and individuals to discover, plan, prepare and enjoy delicious and quality meals.”
