Amazon Reveals Buy with Prime, Expanding Prime Shopping Benefits Beyond Amazon.com
Apr 21, 2022 By MarketDepth
Amazon.com, Inc. (NASDAQ: AMZN) has announced Buy with Prime, a new perk that Prime members will extend the convenience of Prime shopping to online stores beyond Amazon.com. Buy with Prime will be available at first by invitation only for merchants using Fulfillment by Amazon and will roll out through 2022 as merchants are invited to participate including those that do not sell on Amazon or use FBA. Buy with Prime will allow millions of U.S. based Prime members to shop directly from merchants’ online stores with the experience they expect from Amazon which includes fast, free delivery, as fast as next day with free returns.
“For over 20 years, we’ve been empowering small and medium-sized businesses with opportunities to grow. Allowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond. With shoppers purchasing directly from merchants’ online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while offering conversion-driving benefits like fast, free shipping.”
Peter Larsen, Amazon’s vice president of Buy with Prime
“Buy with Prime will be a game changer for our brand. Prime members will enjoy the trust and familiarity they have with shopping on Amazon while connecting with our business directly on our own site,” said David Ghiyam, president of MaryRuth Organics. “When we began using Fulfillment by Amazon, our business quadrupled in growth thanks to Amazon’s logistics network and our Prime-eligible listings. Using Buy with Prime, we will be able to drive the conversion we’ve experienced with Fulfillment by Amazon while running our business on our own site.”
